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Explaining research : how to reach key audiences to advance your work

Author: Dennis Meredith
Publisher: Oxford ; New York : Oxford University Press, ©2010.
Edition/Format:   eBook : Document : EnglishView all editions and formats
"Drawing on knowledge gleaned from a forty-year career in research communication, Dennis Meredith maps out how researchers can utilize a wide range of communication tools and techniques to disseminate their discoveries to important audiences. Explaining Research shows how to use Web sites, blogs, videos, webinars, old-fashioned lectures, news releases, and lay-level articles to reach the key audiences, emphasizing  Read more...
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Meredith, Dennis.
Explaining research.
Oxford ; New York : Oxford University Press, 2010
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Dennis Meredith
ISBN: 9780199741533 0199741530
OCLC Number: 536309532
Notes: Includes index.
Description: 1 online resource (xiv, 357 pages) : illustrations
Contents: Introduction : Explaining your research is a professional necessity --
Learning a new communications paradigm. Understand your audiences --
Plan your research communication strategy --
Effectively reaching your peers. Give compelling talks --
Develop informative visuals --
Create effective poster presentations --
Write clear research explanations --
Build a quality web site --
Engaging lay audiences. Forge your research communications strategy --
The essential news release --
Craft releases that tell your research story --
Target releases to key audiences --
Produce effective research photography --
Produce informative research videos --
Organize dynamic multimedia presentations --
Create e-newsletters, wikis, blogs, podcasts, social networks, and webinars --
Write popular articles, op-eds, and essays --
Author popular books --
Become a public educator --
Persuade administrators, donors, and legislators --
Explaining your research through the media. Parse publicity's pros and cons --
Understand journalists --
Meet journalists' needs --
Prepare for media interviews --
Make the interview work for you --
Protect yourself from communication traps --
Manage media relations at scientific meetings --
Should you be a public scientist?
Responsibility: Dennis Meredith.


Explaining Research is a comprehensive communication guide for scientists, engineers, physicians, and students.  Read more...
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"Meredith delivers an avalanche of guidance on every facet of explaining research, from giving compelling Powerpoint presentations to advising museum exhibits, shooting videos, writing press Read more...

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